Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.
The meaning of qualitative research can be defined as collecting and analysing non-numerical data such as text, images, and audio to gain insights about a research problem or find answers to a research question.
What is Qualitative Research? Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.
This guide will help you understand quantitative and qualitative research methods. What is qualitative research? Qualitative research is a process of naturalistic inquiry that seeks an in-depth understanding of social phenomena within their natural setting.
Qualitative research deals with words, meanings, and experiences, while quantitative research deals with numbers and statistics.