Explore essential marketing strategies and their types to drive business growth. Learn how effective marketing can engage consumers, promote products, and create long-lasting customer...
Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
How is marketing defined? Learn about the various types of marketing today, its connection to advertising, and the four P's of marketing.