If you’re looking to make a bigger social media splash for your brand, Instagram is a very effective way to showcase “what you got.” People need visuals to build expectations, and Instagram ...

Instagram is taking new steps to woo some of its highest profile users. The app is testing "creator accounts," which would add new analytics and messaging features geared toward influencers and other ...

Opinions expressed by Entrepreneur contributors are their own. Traditional ads on Instagram are being overwhelmingly overtaken by Instagram influencer sponsorships and collaborations. Proof? Scroll ...

Instagram's professional dashboard is getting an update. If you have a professional Instagram account — if you're a creator, an actor, a writer, a business, or any of the other dozens of options to ...

Why it matters: Instagram is trying to compete heavily with Facebook, Twitter, and YouTube in attracting popular Internet influencers. To that end, the company is testing Creator Accounts to better ...

Instagram is testing new creator-specific accounts that will give the app's high-profile individuals specialized tools. The "creator account" designation, much like the business-focused profiles that ...

TikTok launched its Pro Account feature for Business and Creator Accounts in the summer of 2019, and the company has since introduced features exclusively for these types of accounts. Most recently, ...