Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Every business has an employer brand. This is different from a ...

Most leaders don’t realize they’re running silent gaps in their strategy. They have strong products, good people, ambitious goals. But they underestimate how much they’re leaving on the table by ...

Enhance your career with our online Graduate Certificate in Strategic Communication Management. In just nine credit hours, you can develop advanced skills in planning, executing and evaluating ...

BAKERSFIELD, CA - Continuing to strengthen its team and bolster communication within its global network, Sun World International has made another key appointment, welcoming Lyndsey Mourelatos as its ...