Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the idea of predicting buyer behavior, but many struggle to pull the data together and actually make this ...
A number of high-profile data breaches have made the news in recent years. In 2011 alone, the Privacy Rights Clearinghouse, San Diego, tracked 535 breaches involving ...
Figuring out how to distribute centralized data downstream to users who need it, without getting held back by the need for a golden copy or the presence of data silos, is the main challenge for ...
Ameesh Divatia is co-Founder & CEO of Baffle, Inc., with a proven track record of turning innovative ideas into successful businesses. Some estimate that 90% of the world’s data has been produced in ...
The impact of two separate cyber security incidents at Capita continues to spread as more and more of the organisations’ customers report downstream data breaches, with the data of hundreds of ...
For a simplistic view of data processing architectures, we can draw an analogy with the structure and functions of a house. The foundation of the house is the data management platform that provides ...