The iOS7’s UI is not fully flat; however, it is much flatter than the previous versions of the operating system. The company has moved away from glossy and beveled icons with strong drop shadows.

Despite its sudden popularity, flat design is not just some fly-by-night trend. It’s a substantial approach to Web design that’s rooted in practicality, and necessity. The balance between aesthetics ...

As a user experience expert at Nielsen Norman Group, Kate Meyer has watched a lot of people use a lot of websites. But her favorite quote comes from a young adult–under 25–talking recently about ...