Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...

The internet has a “snarking” problem. Snark is defined by Merriam-Webster as an “expression of mocking irreverence and sarcasm,” and who does the internet love to mock more than influencers? In ...

Influencers have never been more important to electoral politics. They’re tastemakers, meme sharers, video creators, and organizers; they also wield significant power when it comes to encouraging ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Tom Brady, Kendall Jenner, Roy Choi, and Charli D'Amelio all throw their hats in the ring to put faces to Meta's chatbots on Instagram, Messenger, and WhatApp. Reading time 2 minutes Meta’s flirtation ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...

Micro-influencers build trust through authenticity, not follower count. Community-driven content outperforms traditional ads in consumer engagement. Let influencers lead storytelling for genuine, ...

It's an unexpected place to spot a recession indicator — from videos reviewing the latest in skin care to picturesque posts of summer vacations — but the impact of turbulent financial markets and ...

Maximilian Gerrath does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Influencers, by name, have powerful influences on what we believe and how we live. They have a substantial number of active followers online and frequently create content to engage their audience.