Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Did you know that data-driven businesses are 178% more likely to generate greater revenue and create greater profitability than their peers? Data analytics is a huge boost to business success, yet ...

CFOs need a game plan for investing and adopting data analytics. Adopting data analytics may seem like a daunting task for health systems, but it can drive better decision making, especially when it ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Infographics have become big business. The slickly-designed vertical images featuring charts and statistics and oft-destined for virality started life as an internet hobbyist innovation, spread on ...