NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

All media companies are exploring new ways to maximize the value of their live and on-demand content. In a complex landscape where broadcasters, sports, entertainment and technology players compete ...

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ...