Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.

Pfizer and the city of Chicago have hammered out an agreement on painkiller marketing, setting out a code of conduct that ensures the powerful drugs are prescribed to the right patients and used with ...

The MarTechAI Summit saw an insightful conversation among industry leaders on how automation has been evolving to meet the ...

Low-code and no-code platforms help speed the process of making marketers' dreams a reality by alleviating reliance on their dev team. As marketers dream up new and often visually-intensive digital ...

The Direct Marketing Association (DMA) has announced that it is adopting the Experiential Marketing Code of Conduct (EMCC), which members involved in experiential marketing must now adhere to, as well ...

As a marketer in any field, it’s imperative to stay on top of technological advances and maintain a flexible skill set that can adapt to an evolving digital world. In an industry where being data ...

The digital marketing activity is fast evolving. The trends so far signal more disruptions of the digital landscape in the coming years ahead. In the skill sets required of a digital marketer, coding ...