Uniqode reports that effective QR Code placement boosts engagement by ensuring visibility, context, and ease of access for ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The new signs, adorned with ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

QR codes that were once seen as a convenient shortcut for checking menus or paying bills have increasingly been turned into weapons. Fake delivery texts, counterfeit payment links and malicious codes ...