Getting your news in front of the right people means showing up where they’re looking—and that starts with search. Press releases must be discoverable not only by journalists and stakeholders but also ...

Over the past year, consumers have migrated en masse from traditional search engines to Gen AI platforms including ChatGPT, Gemini, DeepSeek, and Perplexity. In a survey of 12,000 consumers, 58% (vs.

Digital marketing is at a crossroads. The explosion of AI has begun to make publishers nervous about not only automated content creation, but the powerful nature of AI-driven search that could reduce ...

How to Improve SEO? 15 Experts’ Recommendations How to Do a Comprehensive SEO Audit on Your Website (Includes Checklist) We can’t neglect the importance of a proper SEO audit regarding your website ...

Optimizing your website for organic search isn’t something you can set and forget; it’s an ongoing initiative that requires your full attention and long-term planning. SEO project management templates ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...