AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

Google has built a massive business selling ads that appear around search results: In its 2024 10-K filing with the Securities and Exchange Commission, the company reported roughly $198 billion under ...

Commentary: While a lot of mobile AI tools feel frivolous, this Google Search capability is intuitive. I just wish it weren't restricted to Android phones. Abrar's interests include phones, streaming, ...

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy. The explosive rise of ChatGPT and other generative AI tools has ...

Try describing a shade of green you saw on a jacket yesterday. Or the shape of a lamp you liked in a bookstore. Words often fall short. But an image? It says it all. That's the promise of visual ...

OpenAI has rolled out a big update to ChatGPT Search, which is an AI-powered search feature, similar to Google AI Mode. After a recent update, ChatGPT Search is more accurate and reliable. You'll also ...

AI agents and bots are reshaping the future of search. This shift represents a comprehensive transformation of the consumer journey and necessitates a re-evaluation of how companies adapt their ...

Google AI Mode is available in over 200 countries. This is big news for search. Unlike traditional search, Google’s AI mode handles complex, nuanced searches in natural language as well as image-led ...

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, ...