Marketing companies can help your business develop a strategy, plan and manage campaigns or may provide specific services, such as telemarketing or market research. You can retain their services for a ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Customer service is the greatest and easiest tool for building your business. Don’t just aim to make a sale — try to earn a repeat customer. Whatever you’re selling, remember that you’re in the people ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the top marketing strategies for ...

Nine in 10 marketers say that visual content is either quite important or absolutely necessary for their 2019 marketing strategies, a Venngage Marketing Survey found. Why? Because consumer demand for ...

Many businesses use video content marketing to promote their brand, products and services as part of their overall marketing plan. Video is a compelling, memorable medium that personalizes and ...

This past summer, I was at a conference with a real estate broker who was lamenting his lack of business. That seemed odd to me given that summer is usually the busy time of year for real estate ...