When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

Teams that include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly. People who are new to the idea of user experience or ...

User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

If you’ve ever tried to end your Amazon Prime subscription, you may have found yourself embroiled in a disorienting multistep process that felt more like a choose-your-own-adventure than a simple ...