How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...

Earlier this year, data pointed to the fast casual segment’s insulation from a swiftly softening consumer environment. That environment has lingered well into the third quarter, and it seems as though ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. In marketing ...