You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

The marriage of database marketing tools and Web 2.0 has enabled marketing services providers to deliver application programming interface (API) analytics solutions as well as software-as-a-service ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site, ...

Web analytics has established itself as a major topic for discussion when planning for a Web application and building a business case. Before, Web analytics was often something added onto applications ...

The latest Emetrics Summits (June 2004) in Santa Barbara and London included an annual session called the Top Ten Web Analytics Problems. The attendees gathered into groups to discuss what was ...

It’s 2024, so you know by now how important it is to have a web analytical measurement strategy in place. You must have set aside your time and resources aside for other internet marketing activities ...