Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

Gemini is separating itself from ChatGPT, its biggest competitor, as it fends off accusations of planning to roll out ads.

Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account safe.

Dan Taylor, Google’s VP of Global Ads, posted on X saying there are no ads in the Gemini app and no current plans to change ...

Google has denied a new report that claims the company is planning to introduce ads in Gemini as early as next year.

Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the ...