For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

YouTube stars who once got canceled on their channels are returning to create new content, but this time to TikTok and other platforms. After the massive "cancelation" of YouTube stars, some content ...

The more I learn about social media, the more I think it's a scourge for society, especially for young people. It's both vacuous and ubiquitous. It's also seemingly addictive. Older teens report being ...