David Gerbing, Ph.D, from Portland State University, explores professional, interactive data visualization for everyone ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

Even when you are trying to understand what you think is a simple set of data, the challenge of making sense out of it can be daunting unless you can visualize it. But how to visualize it? Sure, you ...

Microsoft Excel has more dataviz capabilities than you may realize. Find out how to make your data stand out with charts, PivotTables, sparklines, slicers and more. Everyone knows Microsoft Excel as a ...

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around ...

Back in the 1990s, Ben Shneiderman invented the treemap as a means of visualizing the hierarchical contents of his hard drive. Now, he’s taking inspiration from famous artists to make his data look ...