Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

To receive the Vogue Business newsletter, sign up here. Gucci Town on popular gaming platform Roblox now has a signature scent. Gucci Flora, the brand’s first fragrance in the metaverse, comes in the ...

First came the Gucci Garden Archetypes installation in the brand’s Florence palazzo, a physical recreation of 15 of Gucci’s most fantastical advertising campaign sets. Now comes another Garden, open ...

Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...

Kyle has a degree in Film, Television, and Cultural Studies and has loved video games for as long as he can remember. He's owned every PlayStation, dabbled with the occasional Xbox, and even owned a ...

The metaverse has arrived. At least, that’s what companies like Roblox believe, whose users generate content and continue to build inside of the Roblox platform. Roblox wants to be more than a game ...