Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Local businesses are finding new ways to grab attention in crowded markets. Traditional billboards have been around for ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local ...

Also in grey background and light black text: Bing is testing a new variation of ad labels with a grey background and light black text. pic.twitter.com/WuTLlZ4lA3 ...

Local businesses struggle with rising ad costs and slow lead response. Atlas introduces two AI agents that launch streaming TV ads and rapidly handle inbound leads, aiming to help small companies ...

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are now affiliated to your Local Service Ads account. That means your reviews will ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...

Small businesses possess inherent advantages that corporate behemoths can't easily replicate: agility, authenticity and a direct line to real customer feedback.