Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...
NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...
TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...
As Netflix aspires to reach a $1 trillion market cap by 2030, Wells Fargo analyst Steven Cahall believes that the company’s next big investment should be high-value, short-form content and exclusive, ...
'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...
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Netflix Should Invest in High-Value, Short-Form Content and Exclusive Creator Deals, Analyst Says
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