The key steps to segmentation are: defining the target market, gathering data, analyzing the data, developing profiles of the segments, and selecting the segments to target. It is important to ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers ...

The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments ...