Software applications go both ways. Horizontal software applications are those apps that could apply to a wide variety of use cases across any industry and work in the hands of almost any user - think ...

Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...