The Target Corporation launched its fall 2012 apparel collection with a bit of romantic comedy. The retailer partnered with ad agency Space150 to create a four-part “shoppable” short film called ...

Digitization has permanently reshaped the global entertainment and media (E&M) ecosystem. Content has become more immersive and available on demand. Digital platforms have proliferated, creating more ...

Over the last several decades, the tools used by entertainment and media executives to gauge the prospects of new products and services have evolved. Early pioneers in music, film, and television ...

Remember the time — like, a year or two ago — when moving to the cloud, developing a mobile strategy, and analyzing big data represented the cutting edge of business technology? Well, even as many ...

Conventional wisdom holds that corporations are largely economic entities whose primary purpose is rewarding shareholders. When that premise is challenged, it is usually on moral or political grounds.

A version of this article appeared in the Winter 2020 issue of strategy+business. In the 2019 PwC Global Crisis Survey PDF, 69 percent of respondents said they expected a global crisis in the next ...

At a time of prevalent focus on short-term results, long-wave theories are quietly making a comeback. These theories are historically associated with the Russian theorist Nikolai Kondratiev (1892–1938 ...

How can a company with multiple marketing initiatives see a 500 percent return on one hand and a 25 percent loss on the other, and not be able to show which is the winner? In financial services, this ...

A version of this article appeared in the Summer 2021 issue of strategy+business. Kristian Ebbesen Fjelde and his team knew that the executive committee meeting scheduled in mid-2019 to discuss the ...

A version of this article appeared in the Summer 2022 issue of strategy+business. We’ve been thinking a lot about teams lately. As more companies release formal policies around hybrid and remote work, ...

Since Cesare Mainardi and I published Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap (Harvard Business Press, 2016), a lot of businesspeople have told us that they feel ...

Costs can mount quickly when the chief executive officer of a large company is fired or departs suddenly without an obvious internal replacement. The typical seven-figure severance package and ...