Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that ...

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...

That shift is one of the reasons more U.S. companies are expanding where they hire, particularly in Latin America, where they ...

From 19th-century tobacco issues to the 1952 Topps Mickey Mantle, here are the most iconic baseball cards that defined each ...

From knowledge management to synthetic focus groups, new tools are helping creatives move faster and think bigger ...

As new research and cross-industry initiatives show, maintaining trust in an AI-powered, online-dominated world is not just good ethics – it is ...

Given the copious rules and regulations placed on pharma DTC ads, it’s no wonder tropes abound in the space. And tropes, of course, make things easy to spoof. (Who can forget the faux-warning, “May ...

TL;DR: Norwegian retailer Komplett offers a unique promotion: expectant parents with babies born on Grand Theft Auto 6's ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.

The university is mired in a budget deficit while evidence mounts that its gridiron spending spree is a penalty flag, Tom Philp writes.