AR is used in various areas of the automotive sector. A notable application is head-up displays (HUDs) and headset infotainment systems, which use AR as part of augmented GPS navigation, warning ...

Depending on who you talk to, Apple is either furiously developing its own car or has abandoned the project entirely. What we do know is that the tech giant has been hard at work on car tech, ...

According to GlobalData’s Technology Foresights, which uses over one million patents to analyze innovation intensity for the automotive industry, there are 300+ innovation areas that will shape the ...

Augmented reality content is gaining traction in the automotive industry, but Ford has now developed a way that would bring it to all vehicle occupants. Follow us: Most carmakers are trying to use AR ...

Most dealers now accept that the Internet is today’s prevailing mode of discovery for new- and used-vehicle buyers. The sharper dealers have taken this recognition a step further, addressing what’s ...

(Our Auto Expert) – BMW M unveils a groundbreaking driving experience that pushes the boundaries of innovation – BMW M Mixed Reality. Going beyond traditional virtual reality, BMW M – formerly BMW ...

Augmented reality is gradually making its way into the automotive space. Navigation solutions, for example, are getting AR-powered features to provide drivers with additional capabilities, including ...