Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Customer loyalty is in jeopardy every time a prospect or customer comes into contact with a company. Each contact, or "moment of truth," is an opportunity to strengthen - or weaken - customer loyalty.

If you are thinking of starting a business, the first thing you have to do is to conduct thorough and extensive market research. There has never been a business which grew successfully without going ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...