(The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.) In 2019, FedEx dropped Amazon as a customer for B2C parcels ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

American Eagle CMO Craig Brommers discusses how the brand knew to stick with the controversial Sydney Sweeney brand campaign, despite backlash.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space. B2B marketers are embracing video and creator partnerships.

Following the policy announcements by U.S. President Donal Trump, the e-commerce market slowed considerably after January 20, particularly in the U.S. and Europe. "This led to e-commerce platforms ...

West Japan Railway Company driving “Kansai MaaS” for the events of Expo 2025 Osaka, Kansai, Japan: Revitalizing local communities and tackling local challenges via tourism MaaS, following reduced ...

AppMarket in North America is a regularly refreshed in-vehicle hub for services and experiences; e-ROUTES enables BEV routing based on real-time vehicle data with any mobile phone in projected mode in ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...