The start of the evening on Friday was much better than the ending of the night. The Wolverines got trounced by rival Michigan State in the second half on Friday night to lose, 75-62. Michigan was ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

NEW YORK--(BUSINESS WIRE)--A new report from EDO reveals that basketball is among the most effective programming environments for TV advertisers, with $2.3 billion in ad spend and nearly 1,000 brands ...

Gaston boys basketball coach and athletic director Michael Merriman has told the Gadsden Times he will be stepping down from his roles. Merriman will be leaving coaching to take a job as a recruiter ...

The West Virginia Mountaineers narrowly missed out on an at-large bid to the NCAA tournament. In the first year under head coach Darian DeVries, West Virginia finished 19-13 on the season with a 10-10 ...

Neil Sullivan has spent more time preparing for the latest and biggest shift in college athletics — schools paying athletes directly — than anything else over the last year. Sullivan has held the job ...

Ten years ago, the NCAA Tournament was an afterthought for the Auburn men’s basketball program. The Tigers hadn’t made the big dance in 12 years and were more concerned with finishing a season above ...

Syracuse, N.Y. ― John Wildhack, Syracuse’s director of athletics, has been appointed to the NCAA’s Dvision I Men’s Basketball Committee. The NCAA made the announcement on Friday. Wildhack replaces ...