This is a paper about qualitative marketing research, very broadly defined. Our primary argument is that qualitative data of various types can be used in formal "exploratory" modeling, and that ...

Oncology has made significant advances in standardizing how clinical research is conducted and reported. The advancement of such research that improves oncology practice requires an expansion of not ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...