This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

Emily Anne Epstein talks about how to gain valuable perspectives on provenance and how to stay competitive as a content ...

Discover the '67' Google Easter Egg. Learn what it means, a hidden interactive animation that makes your search screen dance, ...

Links As Trust And Context Signals, Not Drivers Of Ranking Links increasingly function to confirm that a site is legitimate ...

Modern Driveline created a Stealth In-Dash Hydraulic Clutch Master Cylinder. The system offers modern performance and extra ...

When "6-7" or "67" are entered as a search on the engine, the resulting page will shake in a manner similar to the hand ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

The changing search and discovery landscape looms large in marketing trends for 2026. Our experts talk about what marketers ...