When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The Fujifilm X-E5, X-HF1 / X Half, and GFX 100 RF are all recognized as award-winning models in ...

It’s a stunning 102MP medium format camera, so here’s our pick of the best lenses for the Fujifilm GFX 100S II When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Hasselblad recently announced the X2D II 100C, the latest camera in its medium-format lineup, and the first to be capable of continuous autofocus. That feature makes it a much closer competitor to ...

Just prior to IBC 2025, FUJIFILM held a special event at the EYE Film Institute in Amsterdam, where they finally unveiled the final shipping version of the FUJIFILM GFX ETERNA 55. I spoke to John ...

Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) ...

What will no doubt be one of the most-talked about cameras at this year's IBC, the long-awaited FUJIFILM GFX ETERNA 55 is now confirmed to be shipping in October for $16,499. FUJIFILM has confirmed ...

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Ben Keough Ben Keough is an ...

In November 2024, Fujifilm announced the development of the GFX ETERNA. Fujifilm’s first cinema camera. It’s no surprise that they are entering the cinema camera space, given their significant ...

After watching its fixed-lens X100 VI camera do stratospheric sales numbers, Fujifilm decided to build a bigger and badder version that could go up against Leica’s full-frame Q3. The result is the ...