Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. A study recently published in the journal Journal of Marketing ...

“Wicked” cinematographer Alice Brooks knows why the “For Good” number tugs at heartstrings. Aside from the split door scene with Elphaba and Glinda on either side in tears, the handholding moment also ...

Researchers have developed one of the most detailed virtual simulations of a mouse cortex by combining massive biological datasets with Japan’s Fugaku supercomputer. The digital model replicates ...

Biophysically detailed simulation of the whole mouse cortex neuron by neuron, with sub-cellular resolution—that is, capturing ion flows and fluctuations of membrane voltage within many compartments ...

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Adventure is a five-part virtual reality exclusive series to Apple Vision Pro. The film takes the audience inside the lives of extreme athletes and how technology brings their experiences to life.

Using a ChatGPT-like AI model, scientists have created a new map of the mouse brain that captures previously uncharted areas of the organ in unprecedented detail. The map, published Tuesday (Oct. 7) ...

The “Signal for Help” is a tool to help those experiencing gender-based violence, created by the Canadian Women’s Foundation. It’s a one-handed gesture a person can use to communicate they need ...

Erika Kirk is facing bizarre accusations of making a “satanic” gesture during her husband Charlie Kirk’s memorial service. The 36-year-old widow spoke to thousands of mourners who had gathered ...

Inclining the head and using hand gestures to communicate more complex meanings The study involved 45 typically developing children and 34 children with developmental language disorders between the ...