When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting ...

If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...