Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

Warner Bros Discovery has told shareholders the Paramount bid undervalues the business and carries significant risks versus ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ...

A decade after This Girl Can first launched, marketing director Kate Dale reflects on how the campaign has evolved to be more representative, the role of TV in attracting “hard-to-reach” audiences and ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Our columnist picks her highlights and lowlights of the year, from Wizz Air’s inovative ‘All you can fly’ pricing to the ...

Nomad Foods CMO Steve Challouma first began working on Birds Eye as a graduate trainee at Unilever three decades ago.

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Implication: Your marketing is strategic when you can describe how the combination of your actions is explicitly designed to ...